Geffen Records, a Universal Music UK label, wanted to engage the youth market and increase pre-orders of Mini Viva’s new single “Left My Heart in Tokyo” via iTunes. Targeting the right audience was very important to Geffen and AdMob was able to fulfill that request.

Geffen Records ran AdMob’s rich-media ads, exclusively targeting iPod touch users, to successfully reach their desired audience.

The AdMob campaign was instrumental in elevating “Left My Heart in Tokyo” into the UK top 10 track on iTunes, peaking at number 3 in the UK iTunes Top 100 chart.

Want more details on this campaign? Download the full case study.

For your own success story, fill out our contact form for more information.

Regards,

Jonathan A
Brand Sales Director, Europe

This month’s Mobile Metrics report is out and it’s full of interesting consumer insights. The AdMob team ran an opt-in survey to learn more about consumer engagement with applications housed on the iPhone, iPod touch, Android, and webOS devices. The survey included 963 respondents across all of the platforms and revealed some noteworthy points on app purchasing habits:

• Android and iPhone users download a similar number of apps every month and spend a similar amount of time using the apps. However, iPhone users continue to download more paid applications, with 50% of users purchasing at least one paid application a month compared to 21% of Android users and 24% of webOS users.

• 73% of Android users are male, compared to 58% of webOS users, 57% of iPhone users and 54% iPod touch users.  The iPhone, iPod touch and webOS have similar gender distributions, with just over half of the users on all devices being male.

• 16% of iPhone users said they intend to purchase an iPad, compared to 11% of webOS users and only 6% of Android users.  Approximately the same percentage of Android users were interested in purchasing the Amazon Kindle as were interested in purchasing the iPad.

For more information about the survey or to download the full Mobile Metrics report, please visit the AdMob Mobile Metrics Blog.

Harsh S
Product Marketing

Last week saw AdMob head to Barcelona for Mobile World Congress, the mobile industry’s largest event of the year. MWC 2010 was attended by 49,000 mobilists, up about 2,000 on 2009, according to figures released by the GSMA.

Overall, the feeling was more upbeat than last year, when many people’s thoughts were about the recession.

MWC is an important event for AdMob and we’ve been attending since we started in 2006. We not only see it as a great opportunity to meet potential new publishing partners, developers and advertisers, but also to catch up with existing ones and see industry friends at the exhibition as well as at various events taking place throughout the evening. It’s also a time when our partners can provide feedback to our Product and Engineering teams and discuss new features and developments they’d like to see.

This year we had a higher profile than ever with a great stand in Hall 7 (officially known as “App Planet”), a keynote at the Mobile Premier Awards and at the main conference. We also sponsored the legendary Swedish Beers (where about 1000 people attended during the evening) and chaired an excellent Mobile London panel on the future of media – plenty of food for thought in that one.

2010 is definitely a year when mobile advertising feels like it’s growing up and it’s an exciting time to be a part of what’s becoming such a vibrant industry.

Some photos of the AdMob team at MWC:

Russell B

Last week AdMob’s GM of North America Jason Spero was on NBC Press:Here, a Bay Area Sunday morning technology news program. Jason joined NBC’s host Scott McGrew and panelists Laura Sydell of NPR and Maggie Shiels from BBC for a roundtable discussion on recent developments and upcoming trends in the mobile advertising space.

Watch the video and find out what Jason has to say:

Anna K
Marketing

I’ll be presenting an overview of AdWhirl, our open source mediation layer, at the Silicon Valley Developer February meetup this Wed, Feb 24th in Santa Clara.   We’re excited about launching AdWhirl for Android and I’ll be there to take answer any questions you may have and get your feedback.  Sign up for the Meetup group to RSVP and attend the event for free.

Nat C
Product