It has been six weeks since we launched Download Exchange, our service that allows developers to increase consumer awareness and drive downloads of their iPhone app.  When developers join AdMob’s iPhone Download Exchange they allocate a portion of their ad inventory to the exchange and in return their app is promoted across other iPhone apps in the AdMob network.

We are excited that a majority of our publishers are now taking advantage of the exchange and that it has delivered great results so far. Here are some highlights:
•    >700 apps participating
•    >563,000 downloads driven by the exchange
•    15 apps generated more than 10,000 downloads each
•    Average click through rate of an exchange ad is 0.7%
•    Average conversion rate from click to download is 13%

Despite this strong start, we continue to optimize the exchange to maximize its effectiveness and fairness for all of our publishers. We have made several significant improvements to the Download Exchange algorithm already.  We appreciate the all the feedback we’ve received and will add additional features to Download Exchange in the future – so stay tuned.

For more details on the exchange or how to get started if you are an AdMob publisher/developer, please visit http://www.admob.com/exchange/.

Publishers with questions should visit our previous blog post for more details or drop us a line at support@admob.com.  As a reminder, if you set the Ad Preference Slider all the way toward “more paid ads”, we will show a paid ad in your app whenever one is available.

Mike F.
Product Marketing

Between May 4 and May 18, AdMob is giving our publishers an extra incentive to advertise their site on other sites in our network of more than 7,000 mobile Web sites. Publishers can take advantage of this Traffic Accelerator Promotion and transfer funds they have earned from AdMob to run ads and get a 35 percent bonus on any amount they transfer above $50. For example, if a publisher transfers $100 to run ads AdMob will kick in an additional $35.  Give it a try. It’s easy for publishers to transfer funds to get started and create ads that link to their site.

AdMob publishers can learn more here.

Wendy
Product Marketing

You may notice that admob.com looks a little different today. We’ve put a lot of hard work into creating a new Web site that will help all of our customers – publishers, application developers, advertisers, and ad agencies – understand how AdMob can help them and provide clear paths to the content most relevant for your unique needs.

This updated admob.com Web site centers around nine new pages:

• Homepage: Highlights AdMob’s primary products – AdMob for iPhone, Ad Marketplace, Analytics, and Metrics. This means that you can quickly access the content that’s relevant to you as an AdMob publisher, application developer, advertiser, or ad agency.
• AdMob for iPhone: By showcasing our iPhone ad network and unique ad units, this page helps advertisers learn how to reach consumers on the iPhone and app developers to promote their apps and monetize their sites.
• Ad Marketplace: See how AdMob links our customers, providing them with solutions to their mobile needs.
• Mobile Analytics: Learn what our analytics product is and can do for you.
• Mobile Metrics: Easily see highlights from the latest reports, download reports, and regular updates on interesting data.
• Advertisers: Learn how AdMob’s solutions and ad units will meet your needs, whether your objectives are to acquire new users or promote brand awareness/engagement. You can also get in touch with our sales team or register as an advertiser on your own.
• Agencies: See case studies that demonstrate AdMob’s ability to drive results.
• App Developers: A central location to learn how AdMob can help you achieve your goals, including promoting your app, monetizing your traffic, helpful resources on our wiki, and information on distributing your app through our new Download Exchange.
• Mobile Web Publishers: Find the resources you need to get started making money with AdMob.

Take a few minutes and explore our new Web site. We’d love to hear what you think.

Wendy
Marketing