After seeing mobile Web usage skyrocket in 2009, we are confident that 2010 will be an even bigger year in mobile. Wednesday, Advertising Age published my list of the top five things media buyers need to know about mobile media to be successful in 2010.
Take a look below to see what made my top five list:
1) Ask for data. Ask for help.
2) Learn about (don’t worry about) different platforms.
3) Talk to publishers and ad networks.
4) Set your expectations for what mobile can and can’t do.
5) Drive traffic, track user interactions, repeat.
To read the entire article, visit Advertising Age (http://adage.com/digitalnext/post?article_id=141755
).
Jason S.
GM, North America
After seeing mobile Web usage skyrocket in 2009, we are confident that 2010 will be an even bigger year in mobile. Wednesday, Advertising Age published my list of the top five things media buyers need to know about mobile media to be successful in 2010.
Take a look below to see what made my top five list:
1) Ask for data. Ask for help.
2) Learn about (don’t worry about) different platforms.
3) Talk to publishers and ad networks.
4) Set your expectations for what mobile can and can’t do.
5) Drive traffic, track user interactions, repeat.
To read the entire article, visit Advertising Age.
Jason S.
GM, North America
