With mobile web and app usage growing at a rapid clip, traditional media publishers continue to turn to mobile to reach and engage their audiences.  AutoWeek has both print magazine and online versions of their auto-enthusiast content and partnered with AdMob to both promote their new iPhone app and monetize their mobile traffic with advertising.

Autoweek promoted their app by placing ads in its magazine and running a mobile campaign with AdMob.  By the end of their U.S. mobile campaign, the AutoWeek app had broken into the top 25 list of iPhone apps overall.  An international mobile campaign followed, with app climbing inside the top 10 within the news category in the U.K., Canada, and Australia.  “Generally we see very small growth from promotions on our own media, so I would attribute 90 percent or greater to the AdMob effort,” said Marc Mathies, Interactive Operations Director at Autoweek.

Autoweek also monetized its mobile site with ads from AdMob.  In just two months, they earned enough revenue via advertising to fully recoup their app development costs.

“From our experience both as an AdMob publisher and an AdMob advertiser, I can tell you that we’ve had a great experience and would recommend AdMob to developers looking to both earn revenue from their traffic and to promote their app to boost their ranking and acquire new users. AdMob is a one stop shop for app developers looking to build a business,” said Mathies.

See more coverage of Autoweek’s mobile efforts in Clickz.  You can also download our case study for more details.

Congrats to Autoweek on its initial success, we look forward to work with them closely in the future.

Mike F.

Product Marketing