The Life and Times of AdMob

Metrics Update: Android

January 4th, 2010

Just two months ago we outlined why we were bullish on the Android platform.  Since then the outlook has brightened even further.  Data from our network suggests several key themes over the last two months:

  • Rapid growth: Worldwide requests from Android devices increased 97% from October to December. AdMob received over 1 billion ad requests from Android devices in Dec 09.
  • Increased manufacturer diversity:  In October, 98% of requests came from HTC devices.  In December, 56% of requests were from HTC devices, 39% from Motorola devices, and 5% from Samsung.
  • Increased device diversity: In December, 7 devices generated more than 3% of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris, and the Samsung Moment.  This is up from only 3 devices in October (HTC Dream, HTC Magic, and HTC Hero).  Droid Invasion:  The Motorola Droid is already the leading Android handset in the AdMob network and generated 30% of requests in December.
  • US leads Android adoption:  90% of Android traffic was in the US in December, up from 84% in October.  Top countries by requests are the US, UK, Germany, France, and Canada, respectively.

This chart of traffic by handset in our network pretty much sums it all up:

Worldwide Android Handset Distrobution

These statistics are based on the ad requests we receive from mobile sites and applications in the AdMob network.  Please visit this post for more info on how to interpret our statistics. We also encourage you to visit our Metrics blog to see more of our network statistics.

Mike F.

38 Responses to “Metrics Update: Android”

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