Just two months ago we outlined why we were bullish on the Android platform. Since then the outlook has brightened even further. Data from our network suggests several key themes over the last two months:
- Rapid growth: Worldwide requests from Android devices increased 97% from October to December. AdMob received over 1 billion ad requests from Android devices in Dec 09.
- Increased manufacturer diversity: In October, 98% of requests came from HTC devices. In December, 56% of requests were from HTC devices, 39% from Motorola devices, and 5% from Samsung.
- Increased device diversity: In December, 7 devices generated more than 3% of requests each: the Motorola Droid, HTC Dream, HTC Magic, HTC Hero, Motorola CLIQ, HTC Droid Eris, and the Samsung Moment. This is up from only 3 devices in October (HTC Dream, HTC Magic, and HTC Hero). Droid Invasion: The Motorola Droid is already the leading Android handset in the AdMob network and generated 30% of requests in December.
- US leads Android adoption: 90% of Android traffic was in the US in December, up from 84% in October. Top countries by requests are the US, UK, Germany, France, and Canada, respectively.
This chart of traffic by handset in our network pretty much sums it all up:

These statistics are based on the ad requests we receive from mobile sites and applications in the AdMob network. Please visit this post for more info on how to interpret our statistics. We also encourage you to visit our Metrics blog to see more of our network statistics.
Mike F.

January 5th, 2010 - 12:20 am
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[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 12:38 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 1:01 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 1:04 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 1:37 am
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January 5th, 2010 - 1:40 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 2:21 am
[...] AdMobの最新記事にあるその他のデータ: [...]
January 5th, 2010 - 2:50 am
[...] And while it’s widely accepted more apps = more users = more revenues, how about some updated financial figures that are closer to the top line? Well, Jason Kincaid over at TechCrunch outlines a recent report from AdMob that shows that the number of mobile ad impressions doubled in just TWO months: Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 3:11 am
[...] We don’t have any reason to doubt AdMob’s numbers, but do remember that it recently was purchased by Google, though that deal is on hold while the FTC looks things over some more. [AdMob] [...]
January 5th, 2010 - 3:25 am
[...] the original post: The Life and Times of AdMob » Blog Archive » Metrics Update: Android By admin | category: HTC, htc dream, htc magic | tags: admob, dream, droid, droid-eris, [...]
January 5th, 2010 - 3:34 am
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January 5th, 2010 - 3:49 am
[...] Some more stats from AdMob’s stylish post: [...]
January 5th, 2010 - 4:04 am
[...] original here: The Life and Times of AdMob » Blog Archive » Metrics Update: Android By admin | category: android | tags: change, network-suggests, outlook, rise, smart-phone, [...]
January 5th, 2010 - 4:09 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 4:19 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 5:21 am
[...] We don't have any reason to doubt AdMob's numbers, but do remember that it recently was purchased by Google, though that deal is on hold while the FTC looks things over some more. [AdMob] [...]
January 5th, 2010 - 7:03 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 7:17 am
[...] Some more stats from AdMob’s latest post: [...]
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[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 7:44 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 8:47 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 9:47 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 10:23 am
[...] Some more stats from AdMob’s latest post: [...]
January 5th, 2010 - 11:04 am
[...] of two months, according to data provided by annoying-but-necessary mobile advertising provider AdMob. You know AdMod – it provides those little text boxes we are all now perfectly attuned to [...]
January 5th, 2010 - 11:16 am
[...] figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by [...]
January 5th, 2010 - 11:46 am
[...] las estadísticas recién publicadas por la empresa de publicidad móvil AdMob, el dispositivo Droid cuenta con la impresionante cifra de casi 300 millones de solicitudes a su [...]
January 5th, 2010 - 12:02 pm
[...] figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by [...]
January 5th, 2010 - 12:05 pm
[...] figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by [...]
January 5th, 2010 - 1:16 pm
[...] just released a new metrics showing a significant spike on ad impressions for Google Android. AdMob’s report was based on [...]
January 5th, 2010 - 1:28 pm
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January 5th, 2010 - 2:07 pm
[...] In figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by nearly 300 million requests while stats for HTC Magic devices remained static and those for HTC’s Dream model actually decreased. In terms of consumer use of the network and acceleration of device popularity, it seems we have a winner. Having been compared extensively with the iPhone, the Droid stands up solidly even underextensive scrutiny. And in terms of 3G network access, we’ve personally seen fewer issues than with any other mobile carrier we’ve tried to date. (Note: I’m a Droid owner and a former iPhone user. I’ve also suffered through my share of BlackBerries, Palms and their ilk.) If any device is to become the iPhone killer, it will be the Droid or something very close to it (here’s looking at you, Nexus One). [...]
January 5th, 2010 - 3:00 pm
[...] figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by [...]
January 5th, 2010 - 3:15 pm
[...] figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by [...]
January 5th, 2010 - 3:39 pm
[...] Source:→ AdMob Loading google.load('search', '1'); google.setOnLoadCallback(function(){ new google.search.CustomSearchControl('012240321471511227919:cz4ngqat5fa').draw('cse'); }, true); [...]
January 5th, 2010 - 3:42 pm
[...] figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by [...]
January 5th, 2010 - 4:00 pm
[...] figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by [...]
January 5th, 2010 - 4:32 pm
[...] figures just released from mobile advertising company AdMob, the Droid singlehandedly boosted calls to their network by [...]