Mixology, a drink recipe and bartending iPhone app by Digital Outcrop, recently ran a very successful campaign on our network to increase downloads of their free app. With their goal of boosting its ranking in the App Store in mind, AdMob worked with them to create a burst campaign designed to push Mixology into the Top 5 of the Lifestyle category and the Top 100 overall ranking within the App Store.

The campaign drove more than 23,000+ downloads of the Mixology app; an 845% growth in downloads from the day before the campaign started to the second day the campaign. After running the campaign, Digital Outcrop used AdMob’s House ads to push downloads of their paid version of the Mixology app, Mixologist; it successfully moved the paid app into the Top 100 overall paid app list and came in as #1 in Lifestyle category. Take a look at the campaign case study for more details.

Here is an example of the burst campaign running:

See more coverage of this campaign in Mobile Marketer.

Check out our video to see past burst campaigns AdMob has run for  hundreds of iPhone apps . Also, here’s another example of the campaign we ran for Color Snap from Sherwin Williams.

If you have any questions or are interested in talking to us about developing a burst campaign for your app, please feel free to reach out to us by filing out our contact form for more information.

Johanna
Marketing