We’re excited to announce our Interactive Video Ad Unit for iPhone. For the first time, mobile video is truly interactive as we’ve included customizable in-player action buttons enabling consumers to engage with Web content and more video content without leaving the video player. Advertisers can also include action buttons that open the app store and iTunes store to drive downloads of branded content. This ad unit helps advertisers and agencies extend their existing campaigns to mobile by using video assets created for other mediums and overlaying interactive elements in the highly measureable mobile environment. Advertisers can opt for action buttons that allow users to share video content with their friends or connect to social networking sites within the video player, making it easy to add a social media element to their campaigns.
Our Interactive Video Ad Units appear in select apps in our network of top iPhone apps, creating a new way for the developers behind the most popular and engaging iPhone apps to effectively monetize.
Advertisers can run Interactive Video Ads in one of two implementations: either auto-play or click-to-play. The auto-play implementation delivers a captive, engaged audience similar to video interstitials on the traditional PC web as they appear immediately upon app load. In the click-to-play implementation, users click a banner ad delivering them to the interactive video experience. Here’s how our Interactive Ad Units work – below are mocks we built for EA Sports showing the auto-play implementation:
(Below) The experience begins when a user launches one of their favorite apps in our network. As the app loads, the video immediately begins playing:
(Below) As the video plays, users can touch customizable action buttons to engage more deeply with the campaign. In this case, we suggest that EA include a “Buy Now” action button that, when touched, opens Amazon.com’s mobile-optimized page where users can purchase the Madden game. This page opens within the video player itself and therefore ensures an optimal user experience. Users can simply touch the “Done” button to go back to watching the video. Additionally, at anytime while watching the video users can touch “Skip” to exit the experience and proceed to the app they have launched:
(Below) The “Get App” action button is ideal for brands with branded apps such as EA, as users are just a touch away from opening the app store to download their app:
Click here to watch a video demo of the auto-play Interactive Ad Unit in action (video includes audio):
We continue to invest in building innovative ways to engage users in mobile. In creating our Interactive Video Ad Units we tackled big challenges around mobile video. For each ad, we create multiple bitrate encodings of the video files and then dynamically stream the most appropriate file size based on the devices’ EDGE, 3G, or Wi-Fi connection. We also utilize our network of globally distributed servers to ensure the fastest possible video load times.
Thinking about how to incorporate Interactive Video ads into your next campaign? Contact us at interactivevideo@admob.com
Ali Diab, VP Product
November 17th, 2009 - 5:55 pm
[...] The first ads will begin running this week in select (but unnamed) applications across AdMob’s iPhone ad network. This network has reached over 20 million iPhones and iPod Touch devices around the world this year so far. A video demonstrating the new video ad unit can be viewed here. [...]
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[...] The first ads will begin running this week in select (but unnamed) applications across AdMob’s iPhone ad network. This network has reached over 20 million iPhones and iPod Touch devices around the world this year so far. A video demonstrating the new video ad unit can be viewed here. [...]
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