We are excited to say that we have expanded our operations in the Asia Pacific region. Through our new regional headquarters in Singapore, our local team will support AdMob’s customers – advertisers, agencies, publishers and mobile developers – in connecting with the growing number of consumers across the region that are accessing mobile Web sites and applications on their mobile phones.

Outside of the United States, India and Indonesia are AdMob’s largest markets today, with a combined total of more than 1 billion requests in September 2009. We’ve seen iPhone usage explode in advanced markets such as Australia, Singapore, and Hong Kong. In Australia alone, AdMob receives more than 100 million ad requests per month on the iPhone and reaches more than one million unique users.

Our team in Singapore is already starting to work closely with customers throughout the region to break down the barriers to doing business on mobile. Our goal is to make mobile work for advertisers who want to engage with a targeted audience of consumers and for mobile publishers who need to effectively monetize their business. In addition, our localized sites for English, Bahasa or Chinese delivers the rich functionality, detailed targeting options, scalable ad units and robust self-serve capabilities the Asia Pacific market needs.

We are looking forward to the challenge of continuing to grow AdMob’s leadership position in mobile advertising in Asia Pacific.

Jeff Merkel

VP and MD, Asia Pacific and Latin America