Since we announced last week that we can no longer support mediation layers such as AdWhirl or Tapjoy, we have been actively talking with application developers in our network. They asked for more time, so we extended the date for serving ad requests through these companies to August 5. But the most frequent ask was for AdMob to support the serving of house ads, so we promised to evaluate how we could do this and get back to everyone with more details within a few days.
Our product and engineering teams are still working out the details, but in early August we plan to give application developers the ability to reserve a percentage of their inventory to serve house ads that are created, hosted, and served via the AdMob platform. Publishers will be able to use these ads only to cross-promote their sites or applications and would earn no revenue from AdMob for the impressions or clicks on these ads. By supporting house ads we are helping to give app devs the flexibility they told us they want while still maximizing the monetization of their applications.
AdMob’s biggest priority is to deliver the best possible results for our developers and advertisers, as well as a great experience for end users. We believe that by helping to ensure users have a good experience with the ads they view, we are helping the mobile app ecosystem thrive and thereby maximizing long-term revenue opportunities for our publishers.
We believe that application developers can make more money by monetizing their applications with AdMob than with any other player in the market. We continue to work hard every day to maximize monetization, as evidenced by the new version of our SDK we recently released that includes richer media ad formats which will help increase eCPMs. We are working on several other projects on this front which you can expect to hear about in the coming months.
If you have questions about house ads or AdMob’s change in policy regarding mediation layers please contact us directly at appdevfeedback@admob.com.
Ali
VP of Product Management
