We have heard from a number of our developers on AdMob’s decision to no longer serve ads requested from iPhone apps that employ ad network mediation layers. Some of this feedback has been positive, but we have also heard concerns about the impact of this change. We have listened to the concerns of developers and decided to implement two changes to our new policy. These two changes address the primary issues developers raised to us.

First, we have decided to extend the date for serving ad requests to August 5. This will give application developers more time to implement the necessary code changes and for their applications to make it through the Apple App Store approval process.

Second, we are evaluating how we can give application developers the ability to reserve a percentage of their traffic to serve house ads and will share details with our developers in the next few days.

Our top priority in everything we do is to always deliver the best possible results for our developers and advertisers, as well as a great experience for the end users who view ads served by AdMob. We did not make the decision to end support for mediation layers lightly and do feel that it was the right decision. In the long run we believe by helping to ensure users have a good experience with ads, that we are helping the mobile app ecosystem thrive and thereby maximizing long-term revenue opportunities for our publishers.

We work hard on behalf of our publishers every day to help them maximize revenue. To that end, we recently released a new version of our SDK that includes richer media ad formats that will help increase eCPMs. You can expect hear more from us here in the coming months as well.

If you have questions or concerns about this change in AdMob’s policy please contact us directly at appdevfeedback@admob.com.

Ali
VP of Product Management