It has been six weeks since we launched Download Exchange, our service that allows developers to increase consumer awareness and drive downloads of their iPhone app.  When developers join AdMob’s iPhone Download Exchange they allocate a portion of their ad inventory to the exchange and in return their app is promoted across other iPhone apps in the AdMob network.

We are excited that a majority of our publishers are now taking advantage of the exchange and that it has delivered great results so far. Here are some highlights:
•    >700 apps participating
•    >563,000 downloads driven by the exchange
•    15 apps generated more than 10,000 downloads each
•    Average click through rate of an exchange ad is 0.7%
•    Average conversion rate from click to download is 13%

Despite this strong start, we continue to optimize the exchange to maximize its effectiveness and fairness for all of our publishers. We have made several significant improvements to the Download Exchange algorithm already.  We appreciate the all the feedback we’ve received and will add additional features to Download Exchange in the future – so stay tuned.

For more details on the exchange or how to get started if you are an AdMob publisher/developer, please visit http://www.admob.com/exchange/.

Publishers with questions should visit our previous blog post for more details or drop us a line at support@admob.com.  As a reminder, if you set the Ad Preference Slider all the way toward “more paid ads”, we will show a paid ad in your app whenever one is available.

Mike F.
Product Marketing