Over the past few months, AdMob has received more questions than usual on why particular accounts are disabled and how we determine which ones should no longer be eligible to use our services. While we respond to all inquires directly, we thought it would be helpful to give insight into how we handle these sensitive issues.

We take great pride in instilling confidence in our users that we run a high quality network. We take any questionable activity very seriously and constantly work to improve the quality of both our advertiser and publisher networks. We have multiple monitoring systems in place to detect the different types of questionable activities that could occur. These activities include, but are not limited to: repeated manual clicks or impressions, robots, automated click and impression generating tools, third-party services that generate clicks or impressions such as pay-to-click, pay-to-surf, autosurf, and click-exchange programs, poor ad code implementation, caching AdMob ads, and repeated violations of our content guidelines.

All cases of questionable activity are thoroughly investigated by our team before we take action, and we are able to see fraudulent activity very easily. AdMob will take action to disable an account in a clear case of activity that violates the company’s Terms of Service or Content Guidelines. We never disable an account for financial gain.

Publishers should adhere to AdMob’s Terms of Service and follow our Content Guidelines. Only publishers who are in violation of AdMob’s Terms of Service or Content Guidelines should be concerned. Even if a user happens to click more than one ad on your site, actual user behavior is easily distinguished from true fraud.

Please let us know if you have any questions.

Edwin
Customer Support
support@admob.com