Today we released the January Mobile Metrics Report, our monthly look at traffic and handset trends within our network.  This month we featured US WiFi usage by geography and data from our Western European region.

We previously found that approximately 8 percent of our US mobile traffic was generated over WiFi networks, and with an ever growing list of WiFi capable devices on the horizon, that number is sure to keep climbing.  This month, we found that WiFi usage in the US is spread broadly across the country, but the West and Northeast regions heavier usage per person than the South and Midwest.  The report includes the percentage breakdown for the top 20 market areas and top 10 states – be sure to take a look.

Last month we highlighted the huge increase in iPod touches on our network after Christmas.  Building on its strong December, iPod Touch growth outpaced iPhone growth in January and now represents 40 percent of Apple requests, up from 20 percent in September.  This growth is global as well – below is a graph showing the distribution of iPhone and iPod touch request by country (in order of descending number of requests).

Canada and Mexico actually had more usage from the iPod touch than the iPhone.

Visit the Metrics homepage to download the report in its entirety or sign up for our monthly distribution list.  And we are always looking for feedback, send us your thoughts at metrics@admob.com.

Mike F.
Product Marketing