We just released an updated version of our iPhone SDK and it contains a great new feature that we are pretty excited about.

Many of our iPhone advertisers link their ads to content on the mobile Web.  Previously, when a consumer clicked on an ad in an iPhone application, the application would close and the Safari browser would then open the landing page or site for that ad.  Now with the new version of our SDK publishers can choose to launch a Safari browser within their app when a consumer clicks on an ad. This makes it easy for consumers easily return to that app when they are done engaging with the ad.

This new option greatly improves the mobile advertising experience for everyone involved.  It eases publisher concerns about consumers leaving their app when they engage an ad and gives them more control over the consumers’ experience.  For consumers, it gives them the choice to return to their app or continue using the Safari browser.  And for advertisers, we believe consumers will be more inclined to engage with ads knowing its easier and faster to return to the application they were enjoying.

We encourage all of our iPhone app publishers to take advantage of this functionality.  To download the new SDK, login to your AdMob account, select your iPhone app, and click on Install Code.

Join the iPhone SDK Group for future updates: admob-iphone-sdk@googlegroups.com

Mike M.
Product