I’m happy to announce that we’ve secured an additional $12.5 million in a Series C extension round of funding from Draper Fisher Jurvetson’s (DFJ) Growth Fund and Northgate Capital. This gives us a combined $28.2 million in Series C funding that we are using to help grow our lead in mobile advertising.

We’ve already begun to make the investments we outlined when we announced our initial Series C funding in October 2008, they include:

• Accelerating the growth of worldwide operations by hiring local staff in key markets and adding new language interfaces, with an emphasis in Western Europe, India, South Africa, and Japan
• Deepening the investment in the company’s mobile technology platform, including its targeting, optimization, and ad serving algorithm
• Expanding the breadth of offerings for both publishers and advertisers
• Increasing the leadership position in the U.S. by growing AdMob’s sales and business development teams

We believe that now is a critical moment for us to cement our leadership position by making the investments that will help us to come out of this challenging economic environment even stronger than when we went in. As mobile Web and application usage continues to grow rapidly worldwide, and smart phones – from the iPhone to the G1 – gain in market share, we see a real opportunity to expand the mobile advertising market.

Omar