We are excited to announce a new release of AdMob’s publisher code. We encourage all of our publishers to upgrade to this new version to take full advantage of the benefits, which include:

* Improved performance – The publisher code now creates an information pixel with each request which provides AdMob with quality of service information such as latency.  This allows us to monitor and continually improve the performance of our network.

* Increased ad relevancy – The publisher code now supports cookies, which improves our ability to autonomously identify unique visitors on your site.  As a result, we are better able to optimize ad serving, providing a better user experience and increasing monetization.

* AdMob Mobile Analytics – The publisher code can now support both ad serving and Analytics in a single request.  Keep in mind that Analytics is completely free to use and there is no obligation to enable it as a publisher.  For more information, please visit http://analytics.admob.com.

To start using AdMob’s new publisher code, please follow these steps:

STEP 1: Log in to your AdMob account.
Visit http://www.admob.com and log in using the ‘Log In’ box. After logging in to your account, click on the ‘Sites & Apps’ tab.

STEP 2: Get your new Admob Publisher Install Code
From the ‘Sites & Apps’ page, select the correct site from the drop down list, and click on the “Install Code” link.   Please be sure to select the proper code language for your pages.

STEP 3: Install your code on your mobile site
After you have selected the appropriate language, you can easily make modifications to the publisher code to meet the needs of your site(s). For more information, please visit: http://developer.admob.com/wiki/Requests

If you have any questions or feedback on the new publisher code, please feel free to email our support team at support@admob.com. We also encourage you to join our new AdMob Publisher Discuss Google group list, to receive notifications of future updates, as well as discussion and answers to questions.  We expect it to be low volume.

Rajiv S.
Product