In the past, ads on mobile have been borrowed from PC banners and shrunk to a smaller screen. This technique has proved successful to get the industry started and every new media channel borrows ad formats from others before finding its own voice. But we need to develop our own formats. As someone with a vested interest in the evolution of the mobile ad medium, I’ve been waiting for this moment to come along and with the iPhone I think it has finally arrived.

I’ve talked about this at industry conferences and recently wrote a post on it that you can read on Mobile Entertainment’s site today. I encourage you to take a read and think about how we as an industry can develop this new vocabulary together.

Russell

VP of Global Alliances