It has been a wild year for AdMob, as I’m sure it has been for many companies. Everyone is rightfully concerned about the global economy.  We are too. But at the same time we are optimistic about the growth of the mobile media industry in 2009 across the world. I want to share some details on AdMob’s business and direction.

We expect that history will repeat itself and that advertisers will choose media options that offer reach, quality and profitable return on investment. We launched AdMob Mobile Analytics in July so that the entire mobile internet ecosystem could benefit from data-driven insights. We’re thrilled that we’re seeing advertisers from every segment use these tools to measure the return on their advertising investments. The exciting effect of this is that the tool is removing uncertainty, and enabling our customers to justify larger mobile ad budgets. Almost all of them have confirmed that mobile will be an even bigger part of their marketing mix in 2009.

As I’ve said before, we are using our new Series C funding in three ways:
1) Invest in technology that further improves ROI for all of advertisers including campaign targeting (day parting and handset targeting are coming soon), optimization technology, and robust campaign measurement technologies.
2) Hire more sales personnel across the US, EMEA, Asia, and the Spanish speaking markets to bring new advertisers into our marketplace.
3) Developing new advertising units for the fast-growth next generation devices , like we have with the iPhone.

Keeping an advertising network perfectly balanced is always challenging. The macro factors of better phones, faster networks, and more affordable data packages, plus the addition of many more new publishing partners to our network in the last 3 months, has caused the advertising dollars in our marketplace to be spread more broadly. At the same time, our advertising deal flow continues to grow and we expect it will catch up with available inventory shortly.

But short term imbalances aside, fundamentally, the largest dollars will always flow to media options that have reach, that work, and deliver the best value. Our technology combined with high quality mobile media offerings from our publisher partners is what delivers the best value, and that’s why we remain optimistic and enthusiastic about our growth.

Thanks.
Omar