The Life and Times of AdMob

AdMob has always focused on delivering the best possible results for both our publisher partners and advertisers – and with our new Series C round of funding we are going to be able to continue to invest in the technology, operations and team that have set the bar for the mobile industry.

We are going to use this new funding to expand the breadth of services for publishers and advertisers. This includes deepening the investment in our mobile technology platform, accelerating the growth of our worldwide operations by hiring local staff in key markets and adding new language interfaces, and increasing leadership position in the U.S. by growing our sales and business development teams.

In the past twelve months we’ve more than tripled the number of ads we serve on a monthly basis to 4.6 billion in September 2008. We’ve added publisher partners including MySpace, EA Mobile and CNET to our network of more than 6,000 publishers worldwide and developed a healthy balance of brand and performance advertisers.

While we recognize the current economic conditions are challenging, we expect mobile advertising – and AdMob’s leadership role in it – to continue to grow, albeit at a potentially slower rate. In challenging economic times advertisers shift budget to media that is measurable and since mobile is one of the most measurable forms of media today I believe AdMob can benefit from this shift. Mobile advertising is performing well and delivering measurable results for both performance and brand advertisers on our network.

We look forward to continuing to work with our publisher partners and advertisers over the next year to continue to capitalize on the mobile opportunity.

Omar

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