Today we released our July Mobile Metrics Report.  This report will help you see trends in the mobile ecosystem.  It will help you better understand who is using the mobile web and which devices are getting the most use.  Each month the report breaks down manufacturer, device and country-specific data based on ad requests from our thousands of mobile publishers around the world.

This month the Metrics report focuses on Africa, highlighting traffic and handset data in the top markets of South Africa, Nigeria, Kenya, Egypt, and Tanzania.  From Q1′08 to Q2′08, AdMob’s mobile web traffic across Africa increased 21%, with particularly strong growth in Nigeria and Egypt.  Although South Africa still represents over 50% of impressions, mobile Web traffic in Africa is rapidly becoming more diverse.  Nokia dominates the market with a 51% share of traffic, followed by Samsung with 20%.

This month, for the first time, the report includes mobile browser share.  Nokia and Openwave are the top browsers worldwide with 34% and 29% share, respectively.  Globally Windows Mobile, BlackBerry, Palm, and Safari (Apple) all had less than 5% market share.   Nearly half of Windows Mobile traffic came from HTC devices such as the Dash and the Touch.

This month we also added Philippines to the Metrics report due to continuing strong growth in mobile Web usage in the country.  In the Philippines 34% of traffic comes from Smartphones, and over 20% of traffic comes from devices with XL screen size, both metrics significantly higher than other countries.  Interestingly, the Sony PlayStation Portable and iPod touch are both in the Top 20 devices.

Send us an email at metrics@admob.com if you would like to sign up for to receive the monthly newsletter or have any feedback on the report.

Jason Spero
VP Marketing