We’ve released our monthly Mobile Metrics report for June.  This report includes manufacturer and device data based on the 3.6 billion ad impressions we served in our network.  In addition to aggregate worldwide statistics, we also include reports on our top 5 markets (US, UK, South Africa, India, and Indonesia).

We are often asked “how fast is the mobile web growing?”.  For our featured section this month, we estimated mobile web growth by tracking the growth of a fixed set of AdMob publishers to estimate their organic growth rate.  We believe this is a good proxy for the organic growth of the mobile web, as it controls for the addition of new publishers on the network.  We found that:

* Traffic from the 473 publishers grew 104% from July 2007 to June 2008.  This indicates that the mobile web more than doubled in 12 months ending in June 2008.
* The US and UK grew substantially faster than the worldwide rate.

Smartphone usage continued to increase across our network in June.  Impressions from the iPhone and iTouch increased 32% worldwide month over month – and that was prior to the v2 launch.  The Palm Centro and Nokia N95 continued their strong growth as well.

Download the free report at http://www.admob.com/s/solutions/metrics.  You can sign up to receive future reports by emailing metrics@admob.com.  As always, we welcome your feedback.
 
Jason Spero
VP Marketing