Those of you who read our Mobile Metrics Report know that South Africa is one of AdMob’s top markets by impressions served, which means that South Africa is home to a large group of active consumers of the mobile web.  South African mobile users generated 159.2 million mobile ad impressions in the month of May in our network making the country our fifth largest market after the United States, India, Indonesia and the United Kingdom.  Why is browsing the mobile web so popular in South Africa?  Low landline penetration, high mobile phone adoption and low data fees have created an environment where mobile web usage is thriving.

Since South Africa is an important market for us, we’re growing our presence in South Africa by putting a team on the ground to work with local advertisers and publishers.  Most of the traffic from South African users in our network is on mobile websites hosted in other countries.  We see the fact that users are mostly visiting international sites as a tremendous opportunity for local sites to create compelling content for the South African market.  As more South Africans start visiting local content-focused mobile websites, local advertisers will likewise adopt mobile advertising as a great way to engage their target audience.  If you’re as excited about opportunities to grow the mobile web in South Africa as we are, drop us a line: SouthAfrica@admob.com
- Clay
Director, Business Development