Comments on: The Rise of the Middle Web http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/ The official AdMob Weblog Tue, 05 Jan 2010 16:32:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: The Middle Web and Navigating Mobile Internet « The Mobile Geek http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/comment-page-1/#comment-2912 The Middle Web and Navigating Mobile Internet « The Mobile Geek Wed, 18 Jun 2008 09:25:21 +0000 http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/#comment-2912 [...] to emerge for the Internet which we are starting to regularly access through our mobile phones: the Middle Web. This phrase serves to describe the way that major websites are creating mobile-friendly versions [...] [...] to emerge for the Internet which we are starting to regularly access through our mobile phones: the Middle Web. This phrase serves to describe the way that major websites are creating mobile-friendly versions [...]

]]> By: Fox Tucker http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/comment-page-1/#comment-1318 Fox Tucker Wed, 09 Apr 2008 19:12:02 +0000 http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/#comment-1318 "Middle Web"... another new, I say wanky, term to confuse the publishers, advertisers and users. and another thought. Are consumers really going to be happy to have bought a web enabled mobile device "that [is] capable of browsing the full web in all of its glory", only to be force fed a low fat version? I think not. I use an iPhone, and to use one of your examples, the iPhone version of Facebook is nothing more than a widget with very limited functionlity. Why bother when I can get in to the orginal facebook with all of it's functions. It's worth reading the article [link below] on the user backlash experienced by myspace.com, when they inserted 'device detect' code in to their site that gave iPhone users no choice but to use their low fat widget. http://www.doipod.com/ipod/2008/03/an-essential-le.html “Middle Web”… another new, I say wanky, term to confuse the publishers, advertisers and users.

and another thought. Are consumers really going to be happy to have bought a web enabled mobile device “that [is] capable of browsing the full web in all of its glory”, only to be force fed a low fat version?

I think not.

I use an iPhone, and to use one of your examples, the iPhone version of Facebook is nothing more than a widget with very limited functionlity. Why bother when I can get in to the orginal facebook with all of it’s functions.

It’s worth reading the article [link below] on the user backlash experienced by myspace.com, when they inserted ‘device detect’ code in to their site that gave iPhone users no choice but to use their low fat widget.

http://www.doipod.com/ipod/2008/03/an-essential-le.html

]]> By: Wireless Wanders » Blog Archive » The Middle Web, Skinny Web and other neologisms… http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/comment-page-1/#comment-66 Wireless Wanders » Blog Archive » The Middle Web, Skinny Web and other neologisms… Tue, 25 Mar 2008 22:30:45 +0000 http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/#comment-66 [...] coined by them, but the mobile ad gurus of Admob are writing about the rise of the Middle Web. At first I thought this was going to be a play on words or some amusing trip into fantasy, like a [...] [...] coined by them, but the mobile ad gurus of Admob are writing about the rise of the Middle Web. At first I thought this was going to be a play on words or some amusing trip into fantasy, like a [...]

]]> By: Xerxes http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/comment-page-1/#comment-58 Xerxes Fri, 21 Mar 2008 10:26:39 +0000 http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/#comment-58 And at 3g / HSDPA speed And at 3g / HSDPA speed

]]> By: Xerxes http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/comment-page-1/#comment-57 Xerxes Fri, 21 Mar 2008 10:01:01 +0000 http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/#comment-57 Nokia has been using a webkit based browser since the release of S60 3rd edition about 3 years ago. Anyone using an S60 phone can already browse the full internet just as well as an iphone user but with access to some flash sites too. Nokia has been using a webkit based browser since the release of S60 3rd edition about 3 years ago.

Anyone using an S60 phone can already browse the full internet just as well as an iphone user but with access to some flash sites too.

]]> By: Paul Golding http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/comment-page-1/#comment-55 Paul Golding Thu, 20 Mar 2008 09:42:57 +0000 http://blog.admob.com/2008/03/19/the-rise-of-the-middle-web/#comment-55 Middle Web - we used to call this mobile internet. Middle Web – we used to call this mobile internet.

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