It’s been amazing to watch the amount of developer interest that has exploded up around the iPhone. I attended the iPhoneDevCamp back in July and spent some time walking around asking developers about their background. One thing that surprised me was that most of the developers there were not “mobile” developers — they had never authored a WAP or XHTML-MP page, had no idea what (or who) WURFL is and for the most part had zero experience in mobile. This is very exciting because anytime you get more developers involved, more innovation happens and mobile just gets bigger and better. To this point, there were over 60 iPhone apps created at the iPhoneDevCamp alone and more launching all the time.

iPhone Javascript for Publishers
One of the reasons that developer interest has been so high is that fact that developers can leverage their existing web skills (HTML, Javascript, CSS and even AJAX) to create highly interactive and dynamic applications for the iPhone. We also wanted to take advantage of the support of Javascript and AJAX so we created iPhone Javascript site code to asynchronously fetch ads from the AdMob network. Publishers can easily download a copy of this code from the Site Install Code page on their My Sites page.

iPhone Ad Unit for Advertisers
Publishers aren’t the only ones that get to take advantage of the iPhone. For advertisers we created a special ad unit which can utilize the iPhone Google Maps application. The unit can enable consumers to find your place of business within their zip code just by clicking on your advertisement! We put together a short video to show you exactly how it works.

-Donnie Flood
Senior Engineer, AdMob Inc.